Apple Products

I clearly remember when I saw the Apple store on TV for the first time. This is because Apple stores are in the city, I thought I had no chance to go at that time. In the book, it was written that Jobs considered the Apple store. The store was really stylish and huge. I felt that Apple was cool. After the Apple store iPod was on the market and succeeded, Apple advanced some markets,such as music industry and publish markets.

Why could one company, Apple, affect various markets and become one of the succeeded companies?

Apple could succeed at branding and promoting the image that apple products had originality. All Apple products are named “i~”. It expresses they are Apple products. In addition, Jobs made an effort to develop products that are “simple” and easy to use for the user. For example they invented iPhone and iPad, which has a multi-touch screen and does’t have a power button.

His idea about the design was consistent throughout his life. For example, in the book, it is written that “He［Jobs］’s always believed that thin is beautiful”.  He was looking for perfection. As a result, a lot of people have an image that Apple products are cool and refined. People get these images by possessing them. Moreover, I think these products are regarded as one of the tools to raise peoples’ worth.

As a result of his thoroughgoing policy, Apple could differentiate from other companies and became one of the most successful companies.