By the spread of
smartphones and computers, we can bring Internet, one of the media
gives us innumerable information, with us. We refer to Internet when we choose
something. For example, we can look over the most appropriate way to go
somewhere and we can see the reviews what I want to buy. In addition, one of the things many companies pay
attention and try to take in their business now is social marketing. When companies make a new merchandise, they consult people’s opinions in Internet. In other words, people
“engage” the invention through Internet. The opportunities of media engagement
is increasing lately. Media engagement doesn’t means that people just engage
but they are interested in the information, as a result of it, they influence
and act some action.
Media engagement through Internet makes use of the
characteristics of Internet, easiness of engaging and spreading information beyond communities people belong to. We
may do media engagement unconsciously. One of the examples of media engagement
is hashtag on Twitter. As TWIG reported, google glass was announce the other
day. Although it haven’t sold yet, now, google recruits “explore”, who can use
earlier than others. If you want to get it(you have to pay $1500 though), you
have to tweet about what you want using google glass with attaching
#ifhadglass. Among people tweet them, explores will be chosen. It is a kind of
media engagement. This is because people can know a lot of ways through others' tweets. In addition,
google can advertise google glass by being tweeting. The marketing way is
smart, because google can spread the advertisement easily to many people and
for free!
I think the opportunities of media engagement will be increase more
and more, because the number of digital natives who are used to using Internet
will be increase in the near future. It is good to find a way to make use of
the environment effectively.
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